The profession of developing the floor plans and three-dimensional displays in order to maximize sales. Goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Ron Curlee Design maintains a focus on this aspect of design and honed these skills as a result of having worked under and alongside the most talented in the furniture industry; Anne Hood, Shelby Pigot, and Renee Smith just to name a few. A visual illustration of these skills can be viewed in the following sideshows featuring Fine Furniture Design Showroom, 25,000 Sq. Ft. space located in the International Home Furnishings Center W800 in High Point, NC.